Bricks & Clicks - Turning local retailers into global brands

Learn the simple steps to online success

Studies show too many Australian businesses are unprepared to take advantage of the skyrocketing e-commerce market: More than half of Aussie businesses do not have a website or value digital tools, which means they miss out on opportunities to sell to a global customer base.

So how can a business become digitally present and thrive online? With Bricks and Clicks, a step-by-step guide connecting Australian retailers to the tools and resources they need to get online and transform from local retailer to global brand.

Bridging Australia’s digital skills gap.

We’ll guide you through the entire process of getting your business online

Watch

A six part documentary series following bricks and mortar businesses transitioning into the digital age.

Learn

Our e-learning platform is a step-by-step guide helping you take your business online to be a global success.

Read

Learn even more at our resource centre. Gain insights and tips to become the digital guru for your business.

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Supported by the best

Bricks and Clicks is proudly partnered with some of the best in business. These are the thought leaders and change makers helping businesses be brilliant.

Course overview

Why should I get my business online?

This lesson is all about introducing you to selling online, including setting up your e-commerce plan and e-commerce logistics processes.

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Setting up your website

This lesson is about developing your website, covering digital essentials, principles of website design and how to achieve success with organic growth.

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Setting yourself up for digital compliance

This lesson is all about helping make sure you comply with the relevant rules and regulations. It covers the important topics of data security, online terms & conditions and GDPR compliance.

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Branding and marketing

This lesson will help you understand how to market your business, exploring the topics of branding, online wholesale partners and email marketing.

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Online merchandising

This lesson explains how to implement your online merchandising, including tips on writing engaging product descriptions and creating appealing packaging for your products.

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Payments

This lesson takes you through how to efficiently set up your payments and accounting systems. It will also help on how to choose the best point of sale platform for you and your business.

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Selling Online

This lesson teaches you how to sell online using social media, implement content marketing, and how you can leverage pay-per click advertising.

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Logistics and distribution

This lesson is all about logistics and distribution - how to find fulfiment partners, how to ship better and how to ensure a seamless delivery process.

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Connecting with your customers

This lesson is about looking after your customers. It shows you how to build a great purchasing experience and nurture the relationships to bring repeat business.

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Managing growth

Focusing on the exciting stage of managing growth, this lesson explains how to understand your data, how to manage payroll and ways of funding that growth.

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